It's Never

About The Food

What's Really Holding You Back?

you have goals

what's stopping you?

Schedule A Free 30-Minute Consultation

The Real Reason Change Is So Difficult

That Voice Inside Your Head

Every one of us has that little voice in our head. When we have doubts, feel insecure, try to make a change in our lives, IT’S THERE, WHISPERING…

“I’m not good enough”

“I just can’t do it”

“I always fail”

“I’m nobody special”

“Loser, impostor, failure”


As your coach, you and I will work to suppress that inner critic.

Together, we will explore, identify and move past these “internal blocks” that have hampered your previous efforts.

One step at a time, we will co-create a plan to systematically and permanently create real change in your life.

It's Not Just About Losing Weight... It's About Taking Back Control Of Your Life

As a Health and Life Coach, Here are Some of the Ways I Can Help…


  • Quiet that voice in your head that tells you that you can’t do it.

  • Uncover and resolve the internal blocks that are holding you back.

  • Set boundaries with family, friends and co-workers.

  • Strategies to overcome difficult situations.


  • And much more….


Together we will find the path forward that is right for you.


Lane W

It felt great to slow down, talk with Jeff, learn new ideas, set small goals and feel real support... At first my feelings were mixed but I was happily surprised.*

I Get You, Because I'm Like You...

A Lifetime Yo-Yo Dieter, with Gremlins of My Own. My Journey, Like Yours, Has Been Full of Unexpected Events, Setbacks and Triumphs.

2010, at the start of my fitness journey.*
Later in 2010, after diligently applying my early lessons around nutrition and fitness.*
2012, our wedding day. 6 weeks before a devastating neck injury.*
2013, after a neck injury and nearly a year of inactivity, where depression and poor diet set in.*
Dec 2013, reclaiming my health post-injury!*

Schedule A Free 30-Minute Consultation

About Jeff

Who Is This Jeff Guy, And Why Should I Trust Him With My Health & Money???

Based in beautiful Portland Oregon, I’m a husband, father and avid Trail Blazers fan with a sweet tooth, chronic migraines and an arthritic neck – all of which I manage daily.

My journey towards balanced health started back in 2010 – inspired by my oldest son actually. Since then, I’ve been on a health and fitness journey that took me through tons of self education and experimentation.

As I’m sure you can relate, life is full of opportunities that masquerade as problems. When yet ANOTHER neck injury put me on my back for months, I was overtaken with frustration and depression. It was bad for a while.

Yet, out of that experience, was born my desire to help others – people like YOU – with challenges like mine. People who want to make serious changes to their health and fitness, but lack the motivation and self-discipline to overcome the inner critic – the real culprit holding you back.

Since, I have become a certified fitness and nutrition health coach by Precision Nutrition – a respected leader in health and fitness education and training. Even so, after about a year of health coaching I came to an important realization: IT IS NEVER ABOUT THE FOOD.

So I decided to take my coaching to the next level – life coaching. When we tackle that inner critic and couple changes with a healthy diet, you will become unstoppable!

Why Get A Health Coach?

Because You Have Goals And I Can Help You Achieve Them




Schedule A Free 30-Minute Consultation

What Clients Say

Liz G

Not only was Jeff an 'ear' (for my fitness challenges), but he often had a solution or a suggestion for my challenges. I really liked his approach of mastering small goals, as opposed to diving 100% in to start... Jeff approaches nutrition as a healthy lifestyle, rather than a diet. He takes into account personal challenges you have to get you there, but is also realistic about your goals and how you will achieve them.

Lane W

It felt great to slow down, talk with Jeff, learn new ideas, set small goals and feel real support... At first my feelings were mixed but I was happily surprised.

Ash W

Jeff worked with me to fit reasonable tasks into my crazy life. I felt really in control of this whole process with him and have easy next-steps to help me now that our sessions are complete.

Dianna R

Jeff helped me get myself back on track. He's got some great ideas, he's kind and I'm very comfortable speaking with him about anything. He made it really easy to open up and be honest about what my issues are. I wasn't intimidated as I have been with other trainers. I'm so glad I get to work with him! He helps me have confidence that I can achieve my goals.

Latest Blog Posts

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October 7, 2019

Motivation is Bullsh*t!

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August 18, 2019

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August 12, 2019

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You may already be familiar with personality tests like Myers Briggs, DiSC, and Enneagram.

These valuable tools can help you understand your strengths, embrace your weaknesses, and discover how you can work to your full potential.

The ELI, on the other hand, is an attitudinal assessment tool that captures how you currently perceive and approach life. Your perception creates your reality. By shifting your perception, you can create the reality you want.

What does this have to do with health coaching you might ask? EVERYTHING!

If you perceive things as out of your control, then it’s impossible to make true change. But, once you are able to shift your perception of your circumstances, then you can really take life by the horns!

As a certified ELI Master Practitioner, I will help to guide you in understanding your unique energy profile and give you first steps to create your new reality.

Want more information? Read more on the ELI page.

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